Transform the $800B Advertising Industry with AI

What happens when cutting-edge video understanding meets one of the world's largest industries? We're about to find out.

The Generative AI in Advertising Hackathon brings together the brightest minds in AI engineering and marketing technology for an intensive weekend of building solutions that matter. While 80% of digital content is video, most advertising technology still treats it like a black box – making billion-dollar placement decisions based on educated guesses rather than true understanding.

Why This Weekend Matters

Strategically timed for the weekend before Advertising Week NY 2025, this hackathon connects you directly with the marketing leaders, agency executives, and AdTech professionals who'll be converging on Manhattan. Think of it as your backstage pass to the industry's biggest event, where winning teams will showcase their solutions to thousands of decision-makers.

The Challenge

You'll tackle real problems costing the advertising industry billions: contextual ad placement that actually understands video content, brand safety tools that go beyond keyword filtering, creative analytics that reveal why campaigns succeed or fail, and workflow automation that transforms how agencies manage content.

Event Schedule

• Saturday Oct 4: 9 AM arrival, team formation, intensive development with workshops from TwelveLabs, ElevenLabs, AWS, and Swayable
• Sunday Oct 5: Final development sprint, presentations to industry judges, awards ceremony, and direct networking with Advertising Week attendees

This isn't just another developer event – it's your opportunity to build technology that reshapes how brands connect with audiences.

• Evaluation Criteria
  Projects will be evaluated on: Business Impact (30%), Technical Innovation (25%), Enterprise Readiness (25%), and Presentation Quality (20%). Each challenge has its own specific list.